Sephora NEX stands as Singapore's premier global beauty destination, bringing the world's most extensive selection of makeup, skincare, fragrance, and professional beauty tools to Serangoon Central's discerning shoppers. As a leading international beauty retailer, this NEX location showcases innovative products from top global brands alongside Sephora's acclaimed in-house Collection, offering everything from foundations and concealers to premium skincare treatments and signature fragrances in an immersive beauty playground environment.
The comprehensive beauty experience includes personalized consultations with expert beauty advisors, hands-on product testing stations, and access to exclusive launches and limited-edition collections that define contemporary beauty trends. Customers enjoy convenient online integration with free shipping over 0, buy-now-pay-later options through Atome, and reward programs that include complimentary samples and exclusive member benefits, making premium beauty accessible and rewarding for diverse preferences and budgets.
Strategically positioned within NEX's bustling retail landscape, Sephora serves beauty enthusiasts, professionals, and families seeking quality cosmetics and skincare solutions during their Serangoon shopping experiences. The store's commitment to beauty education, trend innovation, and inclusive product ranges makes it the essential destination for customers exploring comprehensive beauty solutions from trusted global brands in Singapore's vibrant northeastern retail and lifestyle hub.
Terribly rude service. Didn’t have the app so I showed the staff my membership card number only to have her roll her eyes at me and condescendingly said they will stop accepting it from next month. Message received, could be much more polite in delivery. Same condescension later on when I asked about redeeming items from points. Impatient, no smile, patronising attitude. Will not shop here again.
Alberto Alberto
I visited this store on a casual evening, and as expected, the place was bustling with activity. All the staff members seemed to be occupied with their tasks, which is understandable given the busy atmosphere. However, one major issue that stood out was the air conditioning—it didn’t seem to be working properly, making the store uncomfortably hot. This definitely affected the overall experience, as the heat made it difficult to browse or stay for long.
On a positive note, I’d like to commend the cashier, who was friendly and provided good service despite the busy environment. Their attitude was a bright spot in an otherwise frustrating visit.
What truly infuriated me, though, was the behavior of a particular individual—a lady in a white dress who appeared to be a staff member, as she was able to access staff-only areas. However, she wasn’t wearing a name tag or any identifiable uniform, which made her role unclear. Instead of assisting customers or helping her colleagues, she seemed to have nothing to do and was just pacing up and down the cashier’s aisle. Her presence was not only unhelpful but also created unnecessary anxiety for customers. If you’re not going to contribute, it’s better to stay out of the way rather than adding to the stress of an already busy environment.
Overall, while the friendly cashier deserves recognition, the lack of a functioning aircon and the unprofessional behavior of the unidentified staff member significantly detracted from the experience. I hope the management addresses these issues to improve the store’s atmosphere and customer service.
Murshidah Ashraf
terrible service. I have been here many times and always have a rude encounter with the staff. So rude even though I approach them kindly. Always showing face and no customer service etiquette at all. Some of them are nice but most of them are so gnarly. I feel that they choose to be nice to older people and show attitude to young adults and such (I’m 22). My cashier today was Milla or something and she had not smile or politeness about her whatsoever. I swear I have been here more than 20 times and each and every time, they don’t forget to be rude to me.
Funnily enough each one of the indian staff have been the rudest to me although i am indian myself. Really off putting to go to this sephora.
denrok 152
My GF has been going to this outlet 6 times in looking to do eyebrows Gina!! But Gina is NEVER there. Would rate this outlet a 0/10 and recommend the manager check out where she is during working hours 😡 …
Dinethri De Silva
Service was terrible, no one cared to help.
Feels like the salesperson owns the place.
Wilson H
It seems that the Malay lady employee in the fragrance section is somewhat popular - in all the wrong ways.
No smile/greeting whatsoever when I first approached and said hi; patronising expression and tone. Asked her if the store carried a luxury brand’s perfume but was dismissed in a rather rude and condescending tone to just go to the boutique of the luxury brand instead. My question was a genuine one as Sephora does carry luxury brands’ fragrances - it’s just so that the brand I was inquiring about wasn’t available - she made it seem like a foolish question (and I felt a little insulted) by responding in that manner.
Another observation: Her eyes glues judgementally to you as you walk along the aisle of fragrances without any offer of assistance. This happened to me, as well as my friend who looks similar to me. Based on my observations, she seems selective in the way she treats people and it was a total turn-off for me witnessing that.
Other staff members are fine and are generally helpful if you are proactive in engaging the help of one (they’re not much so themselves).
As much as I like the brand and would continue patronising the stores, I feel like more could be done in terms of service, especially for particular employees in specific branches.
Positive Reviews
Merryl-Emmanuelle Hilary Assamoi
It’s my second time here in 2 weeks (and I’m not a make up fan😅😂). Of course I’ve always known Sephora and I’ve been to other outlets before but those past 2 times were so heartwarming that i needed to write a review. Both times, my concerns were addressed by Bavani: a wonderful soul, artistic, knowledgeable, passionate and soooo understanding (I don’t think I would have been as patient with myself if I were in her shoes lol).
I was very hesitant between 2 products, but she calmly explained everything to me as many times as needed and also helped me applied them.
But another reason why I’m writing is because not only Bavani, but the entire team is amazing: while we were deciding between which foundation suited me better a few staff members came to help (Meilun, Winnie, Calvin…). It was so touching to see everyone so nice and involved.
Please congratulate them for me because having such a great customer service is rare nowadays !
Linda Foo
For years whenever I had no choice but had to go SEPHORA @ NEX - always met with grumpy nonchalant service. Almost nil in service quotient.
Today I am glad to say KELVIN YAP had the most pleasant smile, charismatic guy. The epitome of Service. Kelvin - u brought back & UP my almost dwindling faith in this Brand.
Arshvin Kaur
Me and my husband spent 1 1/2hour at Sephora NEX while the staff Zurika who was with us until payment time. In between i was unsure about shades and colors that suits my skin she gave good recommendations. She has provided us with their best selling products. I am very much happy with the good customer service skills she has shown to us. Even though, i trouble her to take 2 different products when payment was being processed she initiated to take the product for me without any say 🙂 really a great work spirit 💪 Keep up the good work!
dinah rizal
Visited the store on 20/6 evening and was served by Cecile! She was so sweet, kind and attentive. Even gave me some samples from Caudalie to try out and informed me on the latest sales. Absolutely love it when people are so genuine in what they do. Thank you Cecile! You’re a sweetheart.
Nur-Qamariah Binte Haji Kamal
I had a great experience with Pepper at Sephora! She was friendly, attentive, and very knowledgeable about the products. She took the time to understand what I was looking for and gave thoughtful recommendations that really suited my needs. Excellent customer service – thank you, Pepper!
the B
Of all the staff on duty that day, only Kelvin was happy to assist me. The rest are dodging around trying to avoid making eye contact. (Best is the one lady whom I approached and told the products I needed as well as the brands I was considering. I thought she would help me find my shade but her response was “YSL that way” point me in the direction and that’s it 😂).
Kelvin on the other hand asked me relevant and thoughtful questions to determine my expectations of the product’s performance, made good recommendations, and assisted me with shade-matching. And because my wedding was 2 days later, and NEX didn’t have my shade, he took it upon himself to fetch my shade from another outlet and bring it back to NEX, so I can collect it the next day!
If he was after the sales commissions he could have let me purchase the products I came in inquiring about, as they were 20-25% more expensive than the one I eventually ended up buying, which actually exceeded my expectations. I’m highly impressed with his customer service, and because of this I am more inclined to believe his recommendations for other products.
jonathan tey
i want to thank Syakila for being very attentive at the perfume section. she was able to cater to my questions and managed to recommend me multiple perfumes that suited my likings and preference. she was patient, and ensured that i purchased the best option. thank you!
Sivarranjani Jayakumar
Staff honeydew was really sweet and helpful! I got a bunch of things with her recommendation and they’ve worked so well. Look for her at the nex outlet esp if you need products for dry skin hehe ✨
Clare
A great big shoutout to Ruby of the Fragrance department! Thank you for your great recommendation on scents, and for teaching me how the perfume “settles” and changes over time. Ruby, if you’re reading this - kudos for going above and beyond in your service! Your patience with my noob nose is commendable! 😁
Thank you to Bavani too, for assisting in the checkout and gift wrapping service! You’re a star!
Management - if you’re reading this, pls give them both a raise! 😉