ASICS at NEX embodies the legendary Japanese athletic brand's 75-year commitment to the philosophy "anima sana in corpore sano" (a sound mind in a sound body), bringing premium running shoes and activewear to Singapore since founder Kihachiro Onitsuka began manufacturing basketball shoes in Kobe in 1949. As a multinational corporation headquartered in Hyōgo Prefecture, ASICS has evolved from humble beginnings to become a global leader in athletic footwear and sportswear technology, serving professional athletes and fitness enthusiasts worldwide. The NEX location provides convenient access to ASICS' full range of performance-driven products for Serangoon's active community seeking proven athletic solutions.
The comprehensive product selection showcases signature running shoe collections including GEL-KAYANO, GEL-NIMBUS, and NOVABLAST models featuring innovative GEL and TRUSSTIC technologies that deliver exceptional cushioning, stability, and durability for diverse running styles and distances. Beyond footwear, ASICS offers premium activewear including moisture-wicking T-shirts, performance jackets, compression garments, leggings, and specialized accessories like running-specific socks, bags, and backpacks designed to support athletic performance and recovery. Each product reflects ASICS' dedication to continuous innovation, biomechanical research, and athlete feedback that drives development of solutions for road running, trail running, and cross-training activities.
ASICS NEX's knowledgeable staff provide expert fitting services, gait analysis guidance, and product recommendations that help customers select optimal footwear and apparel based on individual running styles, foot mechanics, and training goals. The store's commitment to athletic excellence extends through educational resources about proper running techniques, injury prevention, and performance optimization that support customers' fitness journeys beyond product purchases. With its combination of 75-year Japanese craftsmanship heritage, cutting-edge athletic technology, comprehensive product expertise, and convenient NEX positioning, ASICS continues to serve Singapore's running and fitness community seeking reliable, innovative athletic solutions that honor both traditional quality standards and contemporary performance demands through proven engineering excellence.