KOI The, Playmade, Mr. Coconut and CHAGEE at NEX
NEX is celebrating the beverage cup with four drink outlets across the mall. The campaign plays on the World Cup theme, declaring the bubble tea cup the only one worth holding onto. Stores featured include KOI THÉ, PLAYMADE, Mr. Coconut, and CHAGEE.
KOI THÉ at #B1-07
KOI THÉ operates from unit #B1-07 at NEX, serving its signature tapioca milk tea with brown pearls. The outlet is a staple for shoppers seeking customisable tea drinks with adjustable sugar and ice levels.
PLAYMADE at #04-17
PLAYMADE runs its NEX outlet from unit #04-17, offering drinks featuring red boba pearls and orange syrup. The brand is known for its handcrafted pearls made fresh daily in a variety of flavours.
Mr. Coconut at #03-K16/K17
Mr. Coconut occupies unit #03-K16/K17 at NEX, serving fresh coconut-based beverages. The brand carries the tagline "Drink & Fresh!" and offers coconut shakes and coconut water drinks made from real coconuts.
CHAGEE at #02-K2/K3/K4
CHAGEE operates from units #02-K2/K3/K4 at NEX, bringing its Chinese-inspired tea culture to the mall. The brand features traditional tea-based drinks with its signature branding and artwork.